s.days identity & brand system creation

In January 2024 I collaborated with Lauren, founder of s.days, to create the visual identity for her brand.

The process I followed was comprehensive, including market research, brand positioning, logo creation, typography pairing, written brand communication guide, photography treatment, and more.

For Lauren, I created the idea of the Fresh Colour - the brand incorporates the Pantone Colour of the Year in order to stay fresh and relevant each year.

Ongoing collaboration with s.days includes leadership development workshop design, business administration support and social media content creation.

Above are some images of the process and the outcome of our work together.

Want to know more?

Ask me about it.